Services:

Process:

1. Customer interviews and surveys to understand paying customers: what problem does your product solve for them?
2. Convert insights into product recommendations: increase the price, add a feature
3. Derive new market opportunities from customer interviews
4. Review Google Analytics to understand how people are using your site: where are the blockages, when are they leaving the site and why, what's causing them to bounce without buying?
5. Add search term tracking to your google analytics configuration so you know what search terms people are using to come to your page: what are they looking for when they arrive?
6. Google Trends analysis to determine keyword opportunities for your business: what are they searching for? When are they missing out on finding you?
7. Draft blogs based on keyword trends to help your website rank on google for popular terms (SEO)
8. Review website for visual design, SEO, usability, content clarity and sales funnel
9. Update website to improve visual design, SEO, usability, content clarity and sales funnel
10. Now that we understand who your customers are and what they want, we can identify new channels to reach them. Where are they already hanging out online? What networks are they part of? What newsletters do they read? How can we get in front of them through those channels?
11. Implement viral strategies such as referral schemes, incentives to share your brand on social media, discounts to invite friends, etc.
12. Create social media video ads for promotion. Use customer analytics data to employ hyper-niche audience targeting to bring the cost of your digital ads down enormously.
13. Draft LinkedIn posts for key staff to promote the ads and blogs, giving them more backlinks to the website to further improve SEO.

Package: Launch Pack

Cost: $4200

Services:

Process:

1. Problem definition: what problem you are solving for the customer?
2. 50 customer interviews and surveys with people who have this problem: how painful is it for them? How do they currently solve it? Are they willing to pay to have it fixed?
3. Landing page development. If there are strong indications that customers will pay to have the problem solved, build a landing page for the idea with a list of features and a waitlist
4. Promote to existing followers and network
5. Create several different video ads designed to engage different audiences
6. Social media campaign targeting several audiences that might be interested in the product
7. Social media performance monitoring: which audiences are most interested in the product?
8. Website build. Once you achieve a certain threshold of signups, build a basic MVP of your product - a more complex website or an app. Minimise risk by handling many of the processes manually. Include a premium feature to confirm that they will pay money to solve the problem.
9. Analytics and SEO set up. Install and configure Google Analytics and the Meta Pixel properly in your website so we're understanding as much as we can about your customers from day 1. Set up website SEO for success.
10. Advanced social media campaign. Ramp up ads to audiences that have shown interest. Monitor results, learn what's working and tweak ads to increase useful traffic to the site.
11. Define success as a certain number of sales in a set period of time.
12. Pivot solution. If success is not achieved, go back to your customer interviews, learn more about the problem, and change your approach to solving it for people.
13. Advanced website development. If success is achieved, invest more in expanding the features of the MVP to do more processes automatically (delivering efficiency for you) and to do more points of difference for the paying customer (delivering user delight).

Package: Starter Pack

Cost: $2200

Services:

Process:

1. Optimise insights with Google analytics and Facebook pixel: ensure these are installed properly and giving you regular insights into your customer demographics and behaviours
2. Use this data to develop key customer personas based on demographics and the needs your product fulfils for customers
3. Review google analytics to understand how people are using your site: where are the blockages, when are they leaving the site and why, what’s causing them to bounce without buying?
4. Update website to improve visual design, usability, content clarity and sales funnel
5. Google Trends analysis to determine keyword opportunities for your business: what are they searching for? When are they missing out on finding you?
6. Interview and survey existing customers to identify new channels to reach them: where are they already hanging out online? What networks are they part of? What newsletters do they read? How can we get in front of them through those channels?
7. Convert insights from customer interviews into identifying new market opportunities. These might be specific networks you could advertise to, events you could sponsor, groups you could join, etc. Treat each as an experiment, and test with low-cost digital content to confirm whether there’s sufficient market interest.
8. Implement network effects to turn each existing customer into 3 customers. Consider incentives to share your brand on social media, referral schemes, discounts to invite friends, visual brand displays that proud customers and brand champions can wear, partnerships with high-profile individuals, etc
9. Create a monthly cycle of drafting blogs to improve your SEO
10. Convert blogs into drafted LinkedIn posts to improve your thought leadership
11. Create a list of key themes that emerged from customer interviews about why they need your product.
12. Create a monthly cycle of developing video ads for each theme and running highly targeted social media campaigns targeting your key customer personas
13. Derive monthly insights from your improved data analytics to learn more about your customers and improve your targeting (which brings the cost of your digital ads down)
14. Write a new monthly growth strategy in response to improved data, which tweaks and iterates upon your existing strategy, refining it by running experiments and learning more about what works
15. Convert blogs and videos into a monthly newsletter to your mailing list

Package: Growth Pack

Cost: $6000 / month